加入收藏 | 设为首页 | 会员中心 | 我要投稿 | RSS
您当前的位置:首页 > 资讯

福特重大战略调整 福特核心市场是哪些国家

时间:2024-02-25 18:35:43  来源:http://www.dt689.com  作者:admin

福特重大战略调整 福特核心市场是哪些国家

未来,中国市场将与北美市场并列成为公司的核心市场。

以下为事件新闻原稿,供参考:

(新浪汽车讯 10月24日报道)福特汽车宣布其针对公司在亚太地区运营的一系列战略举措。作为公司全球战略转型的一部分,这一系列举措将能够提升福特汽车在这一地区的业绩表现、引领公司恢复业绩。

根据计划,福特汽车将福特中国全面升级成为独立业务单元,并直接向公司全球总部汇报。未来,中国市场将与北美市场并列成为公司的核心市场。

同时,福特宣布,陈安宁将回归福特,任福特集团副总裁、福特中国公司总裁兼首席执行官。专注于推动福特汽车公司在中国业务的可持续发展。该任命将于11月1日起生效。

现任福特汽车公司集团副总裁兼亚太区总裁傅礼德,将负责建立一个全新的国际市场业务单元。这一全新的业务单元早期由中国之外的其他亚太市场组成,未来会包括更多其他国际市场。

福特汽车公司总裁兼首席执行官韩凯特(Jim Hackett)表示,“为了企业的长期成功,中国市场将与北美市场并列成为公司在全球范围内的核心业务单元。今天宣布的一系列战略举措是我们对中国市场最新的承诺。此举同时也将加速福特重新定义在中国、和国际市场的业务,提升公司在这些地区的业务表现。”

一则关于汽车的英语新闻,150词左右

German luxury carmaker Porsche has said it has already beaten its annual record for most cars sold.

It sold 128,978 cars worldwide in the 11 months to November - already beating the 118,868 sports cars sold in the whole of last year.

Porsche marketing and sales chief Bernhard Maier said that last month alone was up 39% on November 2011.

Demand came from China and the US, where there was 70% more demand for Porsches last month than in 2011.

The demand from other countries has picked up for slack demand in recession-hit Europe.

The result has been a 7.1% fall in car sales in Europe so far this year, with some southern European markets seeing sales slump by about a fifth.

'Squeezed middle'

Premium carmakers, such as Porsche and BMW, and budget manufacturers, such as Hyundai, are doing relatively well. But mid-market players - such as Ford and General Motors' Opel and Vauxhall units - are having a torrid(热情的) time, suffering falling sales, profits and market shares.

David Bailey, a professor of international business strategy and economics at Coventry University Business School, told the BBC that Porsche's success was driven by huge growth in emerging markets.

The premium producers are doing very well and the lower end is doing well too. What you have is a bit of a squeezed middle.

来顶一下
返回首页
返回首页
发表评论 共有条评论
用户名: 密码:
验证码: 匿名发表
推荐资讯
相关文章
    无相关信息
栏目更新
栏目热门